Australia is home to some of the world’s most striking and unique cut flower and foliage varieties. Our thriving industry delivers the best of Australian and South African wildflowers into the lives of Australian flower lovers and overseas customers too.

Welcome to the home of the Australian Wildflower Industry

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Welcome to the home of the Australian Wildflower Industry

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Welcome to the home of the Australian Wildflower Industry

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Welcome to the home of the Australian Wildflower Industry • Welcome to the home of the Australian Wildflower Industry • Welcome to the home of the Australian Wildflower Industry •

Events

WildFlowers Australia hosts a range of events annually for the benefit of the wildflower industry. The focus for 2026 is Australian Wildflower National Conference & Expo, to be held in August on the Sunshine Coast in Queensland. This popular event, held roughly every three years, brings together industry members and experts from around the country and internationally to address the challenges and opportunities faced by our industry. 

WildFlowers Australia hosts a number of other events including farm visits and

educational webinars targeted at growers. We also offer two annual events for

florists, Walking on the Wildside, a floral design workshop, and the National Student Floristry Competition. The 2026 event calendar will be adjusted to accommodate the National Conference.

Australian National Wildflower Conference
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WildFlowers Australia is the peak industry body for growers of Australian native and South African wildflowers.  Working with growers, grower organisations and related businesses, we work to enhance the profitability and viability of the Australian grown wildflower industry through industry gatherings, education, information sharing and product promotion.

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Floristry Competition

For our 2024 competition, floristry students will design and make two pieces, a hand tied bunch and a wearable item such as a corsage, buttonhole/boutonniere, or a hairpiece.

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The 2023 National Conference in Moama, NSW

Following a highly successful National Conference in 2023, WildFlowers Australia is delighted to host the 11th Australian Wildflower Conference in the Sunshine Coast, Queensland in August 2026.

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Why Wildflowers?

Climate change presents unique challenges for the Australian flower growing sector.

Species that have adapted to the extreme conditions presented by the Australian landscape can offer sustainable farming solutions for the long-term health of the cut-flower industry.

Why Wildflowers

WFA functions as a genuine, board-led industry association and peak body. It connects members to industry news and educational opportunities, and fosters a culture of community and opportunity.