WildFlowers Australia

‘What Cut Flower is That? The essential care and handling guide for cut flower professionals’, includes up to date information on seasonal availability and colour range for an extensive range of native Australian and South African flower and foliage products.

This new and comprehensive floristry guidebook includes the following useful charts:

All list a wide range of flower and foliage products according to their season of availability and colour range.

Australian native flower products used in floristry – starting on page 33

Australian native foliage products used in floristry – starting on page 36

The Quick guide to seasonal flowers and foliage lists traditional, South African and Australian wildflowers, Orchids and tropical flowers by their common and botanical names, season and colour range. With native Australian and South African flower and foliage products featured and identified alongside the range of currently available traditional and tropical flowers and orchids, florists can readily identify complementary products, according to season of availability or colour. This chart starts on page 25.

The foremost feature of the manual is its 116 Cut Flower and 30 Foliage profiles. These include 31 wildflowers and 12 foliage products. All are presented in an easy to read style and provide key information and beautiful photos to aid recognition. Botanical and common names are listed, and each listing has advice on correct postharvest care and handling to maximise quality, seasonal availability, typical stem length, colour range, buying tips on what to look for and what to avoid, other special notes and suggested design uses.

The book is published by the Rural Industries Research & Development Corporation.

To download as a pdf or order your print copy (cost $60) go to

https://rirdc.infoservices.com.au/items/13-079

Print copies can be ordered now and will be mailed to you at the end of January 2014 – the book is printed on JPP synthetic T grade paper which is plastic and fully waterproof, making it more durable when used in the floristry and wider flower industry workplace.

Generous discounts apply for bulk orders. Please contact RIRDC direct for more information –

Publication phone enquiries: 02 6271 4160
Publication email enquiries: publications@rirdc.gov.au

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