Wildflower growing can potentially achieve greater returns per unit area of land and per unit of water for irrigation, compared to many other agricultural enterprises. Growing wildflowers generally requires fewer inputs of pesticides, fertilizer and water than growing traditional flowers such as roses, carnations and annual flowers. 

Most plantations are visually well integrated into the natural landscape. Fewer spray inputs favour a diverse population of beneficial insects and predators - many wildflower plantations incorporate the basic principles of integrated pest management. Being mostly irrigated, plantations provide habitat for local fauna especially in times of drought. Plantations are often established in areas where there is potential for additional local species to be commercially developed and harvested. 

Many species offer more than one marketable product – for example – flowers, foliage, attractive buds and seed pods.