WildFlowers Australia is acknowledged as the national peak industry body. Our mission is to improve the profitability, sustainability and vibrancy of the Australian wildflower industry.

We represent the many members of the wildflower industry - growers, flower wholesalers, exporters and importers, buyers such as florists, research and extension specialists and allied industry members such as plant growers.

WFA aims to unify the businesses that make up the industry, creating enhanced market presence, and encouraging all to provide products of consistent high quality to our markets.